A Day in Seoul as A Kawaii Enthusiast
Hey Cuties!
If you’ve ever dreamed of exploring Seoul as a kawaii enthusiast, this is your sign! Seoul is a city filled with whimsical charm, cute cafes, and the ultimate shopping spots for fans of all things adorable. Come along with us as we spend a day exploring the kawaii side of Seoul—it’s packed with fun, sweetness, and plenty of photo-worthy moments!
Morning: Sweet Beginnings at a Kawaii Cafe
We started our day at the Stylenanda Pink Pool Cafe in Myeongdong, where pastel pink interiors and dreamy poolside decor set the perfect tone. Their strawberry latte and signature cake were not just delicious but absolutely picture-perfect too. It’s the ideal spot to relax, sip something sweet, and snap a few Insta-worthy shots to kick off the day.
Pro tip: Go in the morning when it’s quieter for the best lighting and fewer crowds!
Late Morning: Shopping Spree in Hongdae
No kawaii adventure in Seoul would be complete without a shopping trip, and Hongdae is a paradise for cute finds. Some of our favorite stops:
- Artbox: Packed with kawaii stationery, plushies, and quirky gifts that make perfect souvenirs or additions to your collection.
- Object: This concept store is a pastel dream, offering home decor, accessories, and enamel pins that are too cute to resist.
- Kakao Friends Store: Home to Korea’s most beloved characters. From Ryan plushies to Apeach phone cases, it’s impossible to leave empty-handed.
Hongdae’s energy is contagious, and the indie boutiques, street performers, and colorful murals add to the charm!
Lunch: Dining at a Character Cafe
For lunch, we stopped by the BT21 Cafe in Itaewon. These iconic BTS-designed characters are everywhere, from the decor to the food! We couldn’t resist ordering a themed burger and latte, and yes—everything was as cute as it was delicious. The playful atmosphere made it one of our favorite stops of the day.
Afternoon: Photo Spots That Spark Joy
After lunch, it was time to explore some of Seoul’s cutest photo spots. We headed to Common Ground, the bright blue container mall that’s a hub for unique fashion and quirky backdrops. It’s perfect for snapping playful photos and hunting for unique pieces to add to your kawaii wardrobe.
Next, we wandered over to Ikseon-dong Hanok Village, where traditional Korean houses meet modern, pastel-themed cafes and boutiques. The cobblestone streets, charming shops, and delicate decor made us feel like we’d stepped into a fairytale.
Evening: Late-Night Shopping at Dongdaemun
As the evening rolled in, we made our way to Dongdaemun Design Plaza (DDP), where Seoul’s iconic architecture shines at night. Although the LED rose garden is no longer there, the futuristic vibe of the plaza and the nearby late-night shopping markets more than made up for it. We browsed stalls filled with handmade accessories, custom pins, and plenty of kawaii treasures. It was the perfect way to end a day full of cuteness.
Seoul: A Kawaii Lover’s Paradise
From its dreamy cafes to its one-of-a-kind shops, Seoul offers endless inspiration for kawaii lovers. Whether you're sipping lattes surrounded by pastels or shopping for character plushies, every corner of the city is designed to spark joy. We left with our hearts (and shopping bags) full, and we’re already dreaming about our next kawaii adventure!
Are you planning to explore Seoul’s adorable side, or have you already visited some of these spots? Let us know in the comments—we’d love to hear about your own kawaii experiences!
Stay cute! 🫶🏻
~Kat